In today’s competitive restaurant industry, having a restaurant online ordering system is no longer just a luxury—it’s a necessity. Third-party platforms like Grubhub, Uber Eats, and DoorDash dominate the online ordering landscape. However, while these services provide convenience, they come with significant costs, typically in the form of hefty commissions per order. For restaurant owners and managers, these fees can add up quickly, impacting overall profitability.
Using a system that enables you to take orders on your website, directly from customers is the key to keeping more of your revenue. By offering a free online restaurant ordering system or an affordable custom-built option, you gain greater control over both your operations and your customer relationships.
Third-party services like Grubhub, Uber Eats, and DoorDash typically own the data from your orders, limiting your ability to understand your customer base. With your own online restaurant ordering system, you have full access to the valuable data your customers generate when they order directly from you. This allows you to create targeted marketing campaigns, improve customer service, and implement loyalty programs—all of which can lead to increased retention and repeat orders.
Owning the data gives you a competitive advantage, enabling you to tailor promotions, refine your menu offerings, and build a direct relationship with your customers. This is one of the key benefits of implementing a high quality online ordering system for your restaurant.
When you rely on third-party platforms like Grubhub, Uber Eats, or DoorDash, you’re essentially giving away a large portion of your revenue. These services charge up to 30% per order, meaning you lose out on a significant chunk of your sales. You can reduce significantly. For a restaurant making $10,000/month in online orders, switching from a 25% commission model to Constant Cuisine’s 5% fee would save over $2,000 monthly.
Rather than paying high commissions to third-party services, an online ordering system enables you to retain more of each sale. You can still use third-party delivery services if desired, but you’ll pay far less than you would through other platforms, and the fees will be more manageable. This cost-saving advantage makes having your own online ordering system crucial for maintaining healthy profit margins.
Third-party platforms take 20–30% per order – but you don’t have to keep losing profits. With Constant Cuisine, you pay just 5% per order, keep full control of your customer data, and still use DoorDash for delivery – without the hefty fees.
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A free online restaurant ordering system can help your business by allowing you to cut costs associated with third-party platforms. Without paying the hefty delivery and service fees that come with using services like Grubhub, Uber Eats, and DoorDash, your restaurant can retain more of its revenue. This is particularly important in the restaurant industry, where profit margins are often slim.
By integrating an ordering system that manages both orders and payments, you gain the flexibility to adjust pricing and delivery methods based on what’s most beneficial for your business. This not only improves profit margins but also enables you to reinvest that saved money back into your restaurant, whether for upgrades, better marketing, or staff training.
According to the National Restaurant Association’s Restaurant Industry Impact Survey, restaurants that implement their own online ordering systems see an average increase of 30% in profit margins compared to those relying exclusively on third-party delivery platforms.
A major downside of using third-party platforms is that you lose control of your branding. With these platforms, the focus is on their brand, not yours. When customers order from Uber Eats, they remember Uber Eats — not your restaurant. This means your restaurant’s identity might get overshadowed, and customers may not recognize your business when ordering. With your own system, they build a habit of ordering directly from you.
By using one of the best online ordering systems for restaurants, you can customize the entire ordering experience. From the design of your online menu to the checkout process, everything can be aligned with your brand’s style and messaging. This creates a seamless experience for your customers, reinforcing your brand identity and making it easier for them to recognize and trust your restaurant.
Managing orders from multiple third-party services can be time-consuming and prone to errors. Each platform has its own system, and keeping track of all these orders can lead to confusion, slowdowns, and mistakes. An online restaurant ordering system consolidates all orders into one unified dashboard. This makes it easier for your staff to manage orders, track inventory, and communicate between the front and back of the house.
With this streamlined order management, you can minimize errors and improve service times, ensuring that customers receive their orders quickly and accurately. Having a well-organized online ordering system not only boosts efficiency but also enhances the customer experience.
With third-party platforms, the level of insight you receive about your orders, customers, and sales is often limited. These services provide basic reporting, but they don’t offer the detailed analytics you need to optimize your business.
By integrating an online ordering system like Constant Cuisine in your restaurant, you gain access to advanced reporting tools that provide in-depth insights into your sales trends, customer preferences, and operational efficiency. This allows you to fine-tune your menu, adjust prices, and create data-driven marketing campaigns that resonate with your target audience.
With access to these analytics, you can make informed decisions that directly benefit your restaurant’s bottom line, ensuring you stay ahead of the competition.
Using third-party platforms often means you have to work with their set payment methods and delivery services, which may not always align with your restaurant’s preferences. By utilizing an online restaurant ordering system, you can offer customers the flexibility to pay using a variety of methods, such as credit cards, digital wallets, or even cash on delivery.
In addition, you can choose the delivery options that best suit your restaurant’s needs. You might prefer to use a reliable delivery service like DoorDash while keeping costs down, or you could explore other options, including in-house delivery, to reduce fees further. An online ordering system gives you this flexibility, allowing you to offer a seamless and customized experience for your customers.
Third-party platforms often have their own customer service departments, which can make resolving issues slow and frustrating. With your own online restaurant ordering system, you have direct control over customer service. This means you can handle any problems quickly and effectively, ensuring customer satisfaction.
When issues arise—whether related to an incorrect order or a delivery delay—you’ll be able to address them immediately, building trust and loyalty with your customers. Having full control of your customer service allows you to provide better service, which is key to maintaining long-term customer relationships.
While services like Grubhub, Uber Eats, and DoorDash are popular choices for third-party delivery, they come with high fees that take a substantial portion of your revenue. An online restaurant ordering system allows you to take control of your business, reduce costs, and improve your profit margins.
By using one of the best online ordering systems for restaurants, you can own your customer data, customize your branding, streamline order management, and gain access to powerful analytics—all while offering flexibility in payment and delivery options.
Making the switch to an online ordering system ensures that you keep more of your hard-earned money while still offering a high-quality customer experience. Investing in a free online restaurant ordering system can be the key to staying competitive and thriving in today’s fast-paced restaurant industry.
