Above the Fold – The part of your website a visitor sees without scrolling. Make sure your most important info like hours or ordering button appears here.
Alt Text – Text that describes images on your site; helps Google understand them and improves accessibility.
Analytics – Data that shows how people are using your website, like how many visits you get and which pages they click.
Anchor Text – The clickable words in a link, like “view our menu.” Good anchor text helps search engines understand the link’s purpose.
Audience Targeting – Choosing the type of customers you want to reach with your marketing, like families, college students, or foodies.
Backlinks – Links from other websites to your site. They improve your ranking on Google and build your restaurant’s credibility. Google sees these as “votes of confidence.”
Banner Ad – A horizontal image-based ad placed on websites or social media that promotes your restaurant, event, or special.
Blog – A section on your website where you can post articles about events, recipes, or tips to help bring traffic from search engines.
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Bounce Rate – The percentage of people who visit your site and leave without clicking anything. A high bounce rate could mean your site isn’t giving them what they need.
Brand Awareness – How well people recognize and remember your restaurant name, logo, or food.
Branding – The consistent look, feel, and voice of your restaurant across your website, social media, and signage.
Call to Action (CTA) – A prompt like “Order Now” or “Reserve a Table” that encourages people to take action on your site.
Click-Through Rate (CTR) – The percentage of people who click on your listing or link when they see it. More clicks = more customers.
Content Marketing – Creating helpful blog posts, videos, or social media content that attracts customers and encourages them to try your restaurant (without paid ads).
Conversion – When someone takes action—like placing an order, reserving a table, or calling you.
Conversion Rate – The percentage of website visitors who complete an action, like ordering food or booking a reservation.
Cookie – A small file stored on a user’s browser that tracks their activity. Restaurants use cookies to understand behavior and retarget ads.
Cost Per Click (CPC) – How much you pay each time someone clicks your online ad.
Customer Journey – The path a person takes from discovering your restaurant to becoming a loyal customer.
Customer Lifetime Value (CLV) – The total amount of money a customer is expected to spend at your restaurant over time.
Digital Advertising – Any paid ads online, including Google Ads, Facebook Ads, or Instagram promotions.
Digital Loyalty Program – A tool to reward repeat customers and increase repeat business—like a punch card, but online.
Direct Traffic – Website visitors who type your URL directly into their browser, usually loyal or returning customers.
Domain Authority – A score that predicts how well your website will rank in search engines. Higher scores mean better rankings.
Email Marketing – Using emails to reach out to your customers with promotions, updates, or loyalty rewards.
Engagement Rate – Measures how much people interact with your posts (likes, shares, comments). High engagement = strong interest.
Event Marketing – Promoting special events like wine tastings, live music, or holiday menus to attract new customers.
Evergreen Content – Blog posts or pages that stay relevant over time, like “How to Host a Graduation Dinner at a Restaurant.”
Facebook Pixel – A tool that tracks who visits your site from Facebook so you can retarget them with ads.
Featured Snippet – A short summary pulled from your website that appears at the top of Google’s search results.
First-Party Data – Information you collect directly from your customers, like names, emails, and order history.
First-Party Ordering – Customers order directly from you, usually through your website. You keep more money this way.
Food Photography – High-quality pictures of your dishes used for marketing, websites, and menus. Great photos increase clicks and orders.
Footer – The bottom section of your website. Good for listing hours, contact info, and links to important pages.
Funnel – The steps customers go through, like seeing your ad, visiting your site, and placing an order.
Geo-Targeting – Showing ads or content to people based on their location, helpful for promoting neighborhood specials or events.
Google Analytics – A free tool that helps you understand your website visitors—what they view, how long they stay, and where they came from.
Google Business Profile – A free tool to manage how your restaurant shows up on Google Maps and local search. Crucial for visibility.
Google Search Console – A tool that helps you monitor and fix how your site appears in search results.
Google Trends – A free tool that shows what people are searching for right now, helping you plan content around food or seasonal trends.
Guest Post – Writing a blog article for another website to reach a new audience and build backlinks.
Our parent company, Blue Collar Marketing Group, takes care of all the SEO heavy lifting — so you can focus on running your restaurant, not decoding digital marketing.
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Hashtag – A word or phrase preceded by a # used on social media to connect your posts to broader topics. Some examples are #TacoTuesday, #PizzaNight, or #SushiSunday.
Heatmap – A visual report that shows where people are clicking most on your website. Helps you know what’s working.
Hosting – A service that stores your website online. A good host keeps your site fast and reliable.
Inbound Marketing – Attracting customers by offering valuable content instead of using hard-sell ads.
Influencer Marketing – Partnering with food bloggers or local influencers to promote your restaurant to their followers.
Internal Link – A link on your website that leads to another page on the same site, like linking your homepage to your menu page.
Keyword Research – Finding out what phrases people search for when looking for restaurants like yours, then using those on your site.
Keywords – The words people type into Google—like “tacos in downtown Austin.” You want those on your site.
Landing Page – A focused web page built for one goal—like getting online orders, newsletter sign-ups, or event RSVPs.
Lead – A potential customer who shows interest in your restaurant, like someone who signs up for your emails.
Link Building – The process of getting other websites to link to yours. Helps improve your Google ranking.
Local Pack – The map + 3 local listings shown on Google when someone searches for restaurants near them.
Local SEO – Making sure your restaurant shows up in local searches like “pizza near me” or “best sushi in [City].”
Marketing Automation – Software that sends scheduled messages or emails automatically, like birthday coupons or follow-ups.
Menu Schema – Code added to your website that helps search engines understand your menu and show it in results.
Meta Description – The little blurb under your page title in search results—like your menu teaser.
Mobile Optimization – Making sure your site looks and works well on phones—where most people search for restaurants.
NAP – Short for Name, Address, Phone Number. These must be consistent across all listings and directories.
Off-Page SEO – Actions taken outside your website to improve rankings, like getting links from other sites or social media mentions.
On-Page SEO – Optimizing the content and code on your website pages for better search engine visibility.
Online Ordering Platform – A system that lets customers order food directly from your website or app. Click here to learn how SEO can help you boost your online ordering!
Online Ordering System – Software that lets customers order food from your site—can be in-house or via 3rd parties. Did you know SEO can help you boost your online ordering? Click here for more!
Organic Search – When someone finds your restaurant by searching Google (not through an ad).
Page Speed – How fast your website loads. A slow site can lose customers before they even see your menu.
Paid Search – Ads you run on Google or Bing to show up at the top of search results for keywords like “best BBQ near me.”
Performance Marketing – Marketing where you pay based on results, like clicks or orders, rather than just impressions.
Permalink – The full URL of a page on your site. Clear, short links help customers and search engines.
PPC (Pay-Per-Click) – A type of advertising where you only pay when someone clicks your ad.
Reach – The total number of people who see your content, ad, or social media post.
Referral Traffic – Visitors who come to your site from other sites, like Yelp, TripAdvisor, or food blogs.
Reputation Management – Monitoring and responding to reviews, comments, and mentions of your restaurant online.
Responsive Design – A website layout that adjusts automatically for desktop, tablet, or mobile screen sizes.
Retargeting – Showing ads to people who already visited your site but didn’t take action, reminding them to come back.
Review Management – Getting more positive Google/Yelp reviews and responding to them to build your reputation.
Review Schema – Code that lets your star ratings show up in Google search results.
ROI (Return on Investment) – The money you make from marketing compared to what you spent.
Our parent company, Blue Collar Marketing Group, takes care of all the SEO heavy lifting — so you can focus on running your restaurant, not decoding digital marketing.
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Schema Markup – Code that helps Google understand your content better, like hours, menu, or reviews.
Search Engine – A website like Google that helps people find what they’re looking for online, like restaurants or menus.
Search Engine Marketing (SEM) – Paid ads on search engines to promote your restaurant.
SEO (Search Engine Optimization) – Helping your website show up on Google when people search for food or restaurants like yours. Click here to learn how SEO can help you boost your online ordering!
Search Volume – The number of times a keyword is searched each month. Helps you pick good keywords to target.
SEO Audit – A checkup of your website to see what’s helping or hurting your search rankings.
SERP (Search Engine Results Page) – The page you see after typing something into Google.
Session – A visit to your website by a user, tracked in analytics.
Shortcode – A snippet of code used in WordPress to add features like buttons, menus, or forms.
Site Map – A list of all the pages on your website, which helps search engines index them.
Social Proof – Evidence that other people like your restaurant, like reviews, photos, or check-ins.
SSL Certificate – A security feature that keeps your site safe (and shows the lock icon in the browser). Google prefers secure sites.
Structured Data – Code that adds extra details to your search listing, like photos or hours.
Tagline – A short phrase that describes your restaurant, often used in ads or headers (e.g., “Home of the Original Brick Oven Pizza”).
Target Audience – The group of people your restaurant is trying to reach—like young professionals or families.
Third-Party Delivery Apps – Services like DoorDash, Grubhub or Uber Eats that deliver food—but take a big cut of your profits.
Time on Site – The average time visitors spend on your site. Longer visits often mean better engagement.
Title Tag – The name of your page that shows up in Google—important for both SEO and first impressions.
Traffic – The number of visitors to your website.
Unique Visitors – The number of individual people who visit your site in a given time period.
URL – The web address of a page on your site.
User Experience (UX) – How easy and pleasant it is for someone to use your website or online ordering system.
UTM Code – A tracking code added to a URL so you can see where your traffic is coming from (like Facebook or email).
Video Marketing – Using videos (like chef tips, behind-the-scenes, or customer stories) to promote your restaurant online.
Voice Search – When people search by speaking instead of typing. Optimizing for voice can help with “near me” searches.
Web Hosting – A service that stores your website files and keeps your site live on the internet.
WordPress – A popular website builder used by many restaurants. Easy to manage menus, blog posts, and updates.
XML Sitemap – A file that helps search engines find and index every page on your site.
Yelp Listing – Your restaurant’s profile on Yelp. Keep it updated and respond to reviews to help your visibility.
YouTube SEO – Optimizing your restaurant videos on YouTube with good titles, tags, and descriptions so more people find them.
