Conversion rate is the percentage of website visitors who complete a desired action — such as placing an online order, booking a table, or calling your restaurant directly.
For restaurants, tracking your conversion rate is crucial to understanding how well your website turns visitors into paying customers. It helps identify what’s working, where you’re losing potential diners, and how to improve your online marketing efforts.
Your website isn’t just an online brochure — it’s a tool designed to generate business. A high conversion rate means more people who visit your site end up ordering food, making a reservation, or contacting your restaurant.
Improving your conversion rate helps you:
Conversion rate optimization (CRO) ensures your website is doing its job — turning interest into action.
Typical conversion actions restaurant owners should track include:
Each of these actions directly supports your restaurant’s bottom line.
Your conversion rate tells you how effective your website is at turning visitors into paying customers. If 100 people visit your site and 5 place an order, your conversion rate is 5%.
Optimizing your conversion rate means:
It also helps reduce the cost per acquisition when running paid advertising campaigns like Google Ads or social media promotions.
A local customer searches for “best Thai food near me” and clicks on your website. Clear menu options, mouth-watering photos, and a simple ordering button lead them to place a $40 takeout order.
That visitor just converted. By tracking and improving moments like this, you generate more sales without needing to increase website traffic.
For more information on conversion rates, visit the Search Engine Journal.
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